Tipping in 2026: What the Data Says About What Is Actually Expected

Pew Research, Bankrate, and CreditCards.com survey data on what Americans actually tip โ€” restaurants, delivery, contractors, and the new tip-jar everywhere.

Tipping in the U.S. is the rare social norm where almost everyone agrees the current state is bad. 63% of Americans hold at least one negative view of tipping culture, according to Bankrate's June 2025 survey, up from 59% the year before [1]. 41% explicitly say tipping has "gotten out of control." But even with the resentment, tipping rates have stayed remarkably steady โ€” the gap between what people resent and what they do is one of the more interesting findings in the data.

What Americans actually tip โ€” by service

The two most-cited recent surveys are Bankrate's annual tipping survey (most recent fielded April 29 - May 1, 2024 with a follow-up in 2025; sample size 2,445 U.S. adults) and Pew Research's November 2023 tipping culture survey [2]. Combined, they show:

Service% who always tip (Bankrate 2025)% who tip often or always (Pew 2023)
Sit-down restaurant70%92%
Hairstylist / barberโ€”78%
Food delivery52%76%
Bar drinksโ€”70%
Taxi / rideshareโ€”61%
Coffee shopโ€”25%
Restaurant pickup / takeout12%โ€”
Fast casual restaurantโ€”12%

Note the gap between Bankrate's "always" and Pew's "often or always" โ€” they measure slightly different things. Bankrate's stricter "always" threshold shows the genuinely habitual tippers; Pew's "often or always" captures anyone who tips with reasonable consistency. Both numbers are useful: Bankrate is closer to what your tip-recipient actually receives on average; Pew is closer to what counts as the social default.

How much, by service

The amount people tip โ€” when they do โ€” has converged around fairly stable ranges. These are the modal tip amounts Americans actually leave, not what the prompt screen suggests:

  • Sit-down restaurant: 18-20% on the pre-tax subtotal is standard. Below 15% is read as a complaint; above 22% is generous. Bankrate's survey finds the median tip remained around 18% in 2024-2025.
  • Bar drinks: $1-$2 per drink for simple service; 15-20% on a tab for table service or complex cocktails.
  • Food delivery: 10-15% of the order, with $3-$5 the typical floor for small orders. Delivery apps have pushed for higher prompts (often defaulting to 20%), which tips into the 41% who feel the culture is out of control.
  • Hairstylist / barber: 15-20%, sometimes higher for longer services. Some clients tip the salon owner less than the stylist employee, but the consensus is to tip both at similar rates.
  • Taxi / rideshare: 10-20%, with $2-$3 typical for short rides under $10.
  • Hotel housekeeping: $2-$5 per night, left daily (because different staff may rotate).
  • Hotel bellhop: $1-$2 per bag, $5+ for large or heavy items.
  • Furniture / appliance delivery: $5-$20 per person depending on size and difficulty.
  • Massage / spa services: 15-20% on the service price.
  • Coffee / counter service: The "rounded up" change ($0.50-$1) is the modal habitual tip. Pew finds only 25% tip "often or always" at coffee shops โ€” meaning the digital prompt is not generating expected revenue in the way many businesses claim.

What you should not tip

These are services where tipping is not expected, despite occasionally seeing a tip jar or prompt screen:

  • Self-service kiosks at fast food. If no employee is handing you food, the tip prompt is purely software.
  • Salaried professional services. Doctors, dentists, accountants, lawyers, real estate agents, and similar fee-based professionals. Tipping is sometimes seen as inappropriate.
  • Government workers. DMV, postal carriers (gifts at holidays are okay; cash tips are technically prohibited for federal employees over $20).
  • Owner-operators of independent businesses in some industries. The tip is typically expected for employees of those businesses but not the owner. Norms vary; Pew's data is mixed.

The "tipping creep" problem

72% of Americans believe tipping is "expected in more places today than it was five years ago," according to Pew. The phenomenon โ€” sometimes called "tipflation" or "guilt-tipping" โ€” comes from point-of-sale systems that default to a tip prompt regardless of context. Same hardware in a sushi restaurant where tipping is standard and a hardware store where tipping is bizarre.

Pew also found 40% oppose businesses suggesting tip amounts on bills, while only 24% favor the practice. 72% oppose mandatory service charges; only 10% support them.

Bankrate's data shows 38% of Americans are annoyed with pre-entered tip screens, up from prior years. The pushback is not yet showing up in lower tip rates for traditional services โ€” but it does seem to be capping how much tip-prompt expansion can grow into genuinely accepted norms.

Pre-tax or post-tax?

Industry standard in the U.S. is to tip on the pre-tax subtotal. In high-tax states (10%+ combined sales tax), tipping on the post-tax total inflates your tip by 2% of the bill. Most servers expect a tip on the pre-tax subtotal, and either practice is generally accepted. The tip calculator defaults to pre-tax but lets you switch.

Auto-gratuity on large parties

Most restaurants add an automatic 18-20% gratuity for parties of 6 or 8+. This is disclosed on menus and again on the printed bill. Tipping on top of an auto-gratuity is double-tipping unless service was exceptional and you specifically want to add to it. Always check the bill carefully when dining with a large group.

What service quality actually matters

77% of Pew respondents cited "service quality" as the major factor in their tipping decisions โ€” far higher than any other factor. But the same survey shows tip rates do not actually vary much based on service. Most diners rate average service ~17-18%, good service ~20%, excellent service ~22-25%. The signal-to-noise ratio is low, and servers and bartenders generally have to assume the tip is closer to a tax than a performance bonus.

Bottom line: Sit-down restaurants and full-service establishments still expect 18-20% on the pre-tax subtotal. Coffee shops, self-service kiosks, and counter takeout do not โ€” despite the prompt screens โ€” and most Americans don't tip there. The biggest cultural shift isn't in tip amounts; it's that 41% now feel the culture is "out of control." If you feel guilty declining a tip on a self-service kiosk, you're in the majority โ€” and you're not wrong.

Sources

  1. Bankrate Tipping Culture Survey, June 2025. Sample: 2,445 U.S. adults via YouGov, fielded April 29 - May 1, 2024. bankrate.com/credit-cards/news/tipping-culture-survey
  2. Pew Research Center. "Tipping Culture in America: Public Sees a Changed Landscape." November 9, 2023. pewresearch.org
  3. Bankrate Tipping Culture Survey 2024 (prior year): bankrate.com/credit-cards/news/tipping-culture-survey-2024
  4. Bankrate "Latest Rules of Tipping" 2024 guide for service-by-service expectations: bankrate.com/credit-cards/news/how-much-to-tip

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